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MORI LIVING Diary
Bianchi Bicycles and Accessories at Omotesando Hills
July 08, 2011
For those who have an interest in Bianchi but want to try out a bike before buying, staff member Takehiko Matsubara recommends participating in one of the store's test ride events.
Opened in October last year, the store is the Italian bicycle brand's second in Japan, after its Bianchi Concept Store in Suehirocho.
The Omotesando location sells a whole range of Bianchi bicycles and accessories, and the staff is well prepared to answer any questions customers may have.
Living in Tokyo, we are lucky that we are never very far from the places we need to go. This, along with a relatively small number of large hills, makes the city an excellent place for cyclists. And after the earthquake of March 11, when so many people were stranded near their offices after the trains stopped running, cycling has become even more popular with commuters.
For those with an interest in cycling, whether hardcore racing or just shopping around the neighborhood, the Bianchi store at Omotesando Hills is a great place to start. Opened in October last year, the store is the Italian bicycle brand's second in Japan, after its Bianchi Concept Store in Suehirocho.
The Omotesando location sells a whole range of Bianchi bicycles and accessories, and the staff is well prepared to answer any questions customers may have. From a tiny kids' bike for ?27,300 or a small city bike for around ?50,000, to a top-of-the-line, ultra-light racing bike for over ?1 million, the store truly has something for everyone.
But the best-selling bicycles at Bianchi Omotesando Hills are cross bikes, which combine elements of both road bikes and mountain bikes, resulting in extremely versatile bicycles. Cross bikes at Bianchi are priced on average about ?80,000, and are available in frame sizes that will suit a person up to 180cm tall.
Many models sold in Japan are designed with specifications catered to meet the needs of Japanese customers, but of course all of Bianchi's bikes have its trademark Italian essence. The company's signature color, celeste (which means 'sky' in Italian), graces many of its frames and accessories, from bags and shoes to helmets and cycle computers.
For those who have an interest in Bianchi but want to try out a bike before buying, staff member Takehiko Matsubara recommends participating in one of the store's test ride events. On these days, participants will be able to try out a bike of their choice (all the way up to the carbon racing bikes) on a ride from Omotesando Hills to Meiji Jingu Gaien and back.
The next trial ride is being planned for late July, and after that the store plans on holding these events twice a month. Check Bianchi Omotesando Hills's Japanese website for more details and to take advantage of this great chance!
Kelly