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MORI LIVING Diary
Pass the Baton Shows Remade Herm?s Scarves
November 09, 2010
Last week Hirofumi Kurino visited Pass the Baton for a special talk event with the store's founder, Masamichi Toyama.
"Herm?s J'aime mon Carr? with Pass the Baton" features a selection of silk Herm?s scarves that have been remade to give them new life.
Pass the Baton acts as a marketplace for Tokyo's many fashionistas, creators and world travelers to sell lightly used clothing, accessories, house wares and knickknacks in a venue that is organized, well styled and fun to browse.
One of my favorite shops at Omotesando Hills is Pass the Baton, which opened earlier this year. The store is a new twist on the Japanese 'recycle shop,' or consignment store. Pass the Baton acts as a marketplace for Tokyo's many fashionistas, creators and world travelers to sell lightly used clothing, accessories, house wares and knickknacks in a venue that is organized, well styled and fun to browse.
Shoppers can find anything from vintage 1970s Emilio Pucci dresses to costume jewelry to china and glassware. The best part is that everything is unique, and therefore the selection changes often.
At the far end of the Pass the Baton store at Omotesando Hills is a gallery space that is used to host various events, exhibitions and special sales. The current exhibition is a collaboration with French luxury brand Herm?s, and is not to be missed.
"J'aime mon Carr? with Pass the Baton" features a selection of silk Herm?s scarves that have been remade to give them new life. Japanese celebrities and artists each chose one of their own Herm?s scarves to be sent to Paris and dip dyed, thus changing the color and overall look of the scarf.
The dip dye colors were personally chosen by Bali Barret, artistic director at Herm?s in Paris. Among those who participated in the project is Hirofumi Kurino, creative advisor to United Arrows. Last week he visited Pass the Baton for a special talk event with the store's founder, Masamichi Toyama.
For the event, Kurino brought in a selection of his own scarves, and explained the story behind each of them to a crowd of interested guests and customers. "Silk scarves are very convenient," he said. "They're warm, they don't take up much space, and just by adding a scarf you can change your whole look."
Kurino also says that he has never had a fascination with brands, and in particular he tends to shy away from clothes bearing large logos, which is one reason he likes things from Herm?s. "I have many scarves from many brands, both famous and not, but Herm?s ones are some of the best," he says. "They're thicker and better quality."
Head down to Pass the Baton through November 14 to see the dip dyed scarves, including Kurino's own deep blue one, on display.
Kelly